Digital markets and digital platform ecosystems are becoming increasingly important. Many of the world’s most valuable companies (such as Uber, Airbnb, Google, Facebook) have committed themselves to this business model. Similarly, many established supply chain models are evolving into multi-sided platforms that are changing the competitive dynamics in many industries. We are increasingly seeing digitalized and data-based marketplaces and platforms that are replacing traditional intermediaries and existing value creation structures. This applies to both the B2C and B2B sectors.
Constant technological progress means that concepts and systems are constantly evolving. Digital markets can collect large amounts of data about their users and use it to improve their algorithms or react to consumer behavior in real time. This allows them to personalize content and optimize the matching process between different market participants.
Digital markets and platforms are characterized by a special competitive dynamic. On the one hand, we are seeing intense competition between platform providers and, on the other, a combination of different platforms. At the same time, we are seeing highly concentrated market structures.
The conference track focuses on new developments and novel issues in the field of digital markets and platforms. Economic, technical, ethical and social issues will be addressed at different levels of consideration (individuals, groups, companies, networks, societies, countries) and methodological diversity (theoretical, qualitative, quantitative, experimental, design-oriented, analytical).
Track Topics
- Wettbewerb in digitalen Märkten und Plattformen
- Algorithmic Management auf Plattformen
- Daten und Personalisierung auf Plattformen
- Plattformen und die Zukunft der Arbeit (z.B. Crowdsensing, -sourcing, -working)
- Externalitäten und Nutzenasymmetrien digitaler Märkte und Plattformen
- Implikationen von Kartell- und Regulierungsfragen für digitale Marktplätze und Plattformen
- Verhalten von Plattformnutzern
- Organisation und Governance von digitalen Märkten und Plattformen
- Integration von Diensten in digitale Märkte und Plattformen (z. B. mittels IoT, DLT- und Blockchain-Technologien, KI-Anwendungen)
Track chairs
AEs
- Michail Batikas, Nova SBE
- Karoline Glaser, TU Dresden
- Irina Heimbach, WHU
- Thomas Huber, ESSEC
- Michael Kummer, Nova SBE
- Alexander Kupfer, Universität Innsbruck
- Johannes Loh, Universität Amsterdam
- Bernhard Lutz, Universität Freiburg
- Cristina Mihale-Wilson, Goethe-Universität Frankfurt
- Christoph Peters, Universität der Bundeswehr München
- Florian Pethig, Tilburg University
- Martin Quinn, Rotterdam School of Management
- Maximilian Schreieck, Universität Innsbruck
- Alexander Staub, UNIL
- Markus Weinmann, Universität zu Köln
- Steffen Zimmermann, Universität Ulm
- Ioannis Kanellopoulos, Tilburg University
- Olga Slivko, Rotterdam School of Management
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