Digital markets and digital platform ecosystems are becoming increasingly important. Many of the world’s most valuable companies (such as Uber, Airbnb, Google, Facebook) have committed themselves to this business model. Similarly, many established supply chain models are evolving into multi-sided platforms that are changing the competitive dynamics in many industries. We are increasingly seeing digitalized and data-based marketplaces and platforms that are replacing traditional intermediaries and existing value creation structures. This applies to both the B2C and B2B sectors.
Constant technological progress means that concepts and systems are constantly evolving. Digital markets can collect large amounts of data about their users and use it to improve their algorithms or react to consumer behavior in real time. This allows them to personalize content and optimize the matching process between different market participants.
Digital markets and platforms are characterized by a special competitive dynamic. On the one hand, we are seeing intense competition between platform providers and, on the other, a combination of different platforms. At the same time, we are seeing highly concentrated market structures.
The conference track focuses on new developments and novel issues in the field of digital markets and platforms. Economic, technical, ethical and social issues will be addressed at different levels of consideration (individuals, groups, companies, networks, societies, countries) and methodological diversity (theoretical, qualitative, quantitative, experimental, design-oriented, analytical).
Track Topics:
- Competition in digital markets and platforms
- Algorithmic management on platforms
- Data and personalization on platforms
- Platforms and the future of work (e.g. crowdsensing, -sourcing, -working)
- Externalities and benefit asymmetries of digital markets and platforms
- Implications of antitrust and regulatory issues for digital marketplaces and platforms
- Behavior of platform users
- Organization and governance of digital markets and platforms
- Integration of services into digital markets and platforms (e.g. using IoT, DLT and blockchain technologies, AI applications)
Track chairs
AEs
- Michail Batikas, Nova School of Business and Economics
- Karoline Glaser, Technical University of Dresden
- Irina Heimbach, WHU – Otto Beisheim School of Management
- Thomas Huber, ESSEC Business School
- Ioannis Kanellopoulos, Tilburg University
- Michael Kummer, Nova School of Business and Economics
- Alexander Kupfer, University of Innsbruck
- Johannes Loh, University of Amsterdam
- Bernhard Lutz, University of Freiburg
- Cristina Mihale-Wilson, Goethe-University Frankfurt
- Christoph Peters, University of the Bundeswehr Munich
- Florian Pethig, Tilburg University
- Martin Quinn, Rotterdam School of Management
- Maximilian Schreieck, University of Innsbruck
- Olga Slivko, Rotterdam School of Management
- Alexander Staub, University of Lausanne
- Markus Weinmann, University of Köln
- Steffen Zimmermann, University of Ulm
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