Workshop 4: Design Methods for Service Ecosystems in the Age of AI

Description

Artificial Intelligence (AI) is reshaping service offerings and delivery across a wide range of domains—including industrial manufacturing, public services, healthcare, and many more—introducing new opportunities and challenges for developing responsive, sustainable, and agile service ecosystems that prioritize human-centered and ethical considerations. Adapting traditional service design approaches and developing new ones that address, for example, potentially new data-driven ecosystem structures, arising ecological risks of AI use, and changes in the human machine relationship due to virtual assistance is essential to meet today’s business and societal demands.

This half-day workshop highlights the dual role of AI:

AI as a design tool: Explore how AI technologies can enhance design activities, enabling designers to create more effective and innovative service solutions. Participants will examine AI-driven design methods, tools, and processes that facilitate better decision-making and creativity in service design.
AI in service ecosystems: Explore how AI technologies can be integrated into service ecosystems, transforming how service is delivered and experienced across industries. Discussions will include the impact of AI on user experience, service delivery models, and the ethical implications of AI-enabled service offerings.

Participants are invited to explore the intersection of AI and service design through interactive knowledge sharing and collaborative development. The goal of the workshop is to collaboratively develop an initial roadmap outlining future research directions and essential resources needed to advance the field of AI-focused service design in ecosystems. This roadmap will serve as a guide to steer the development of innovative, effective, and ethically grounded, and thus, more value-based and social, design methods that are capable of supporting service ecosystems in the age of AI.

Date

Sunday, September 14, 2025, 13:00–17:00

Target group

Researchers and practitioners with a focus on service as a research topic or in applied practice.
Individuals interested in using AI as part of new or existing service design methods, and individuals interested in using AI to reshape service ecosystems
Professionals involved in shaping and managing service ecosystems undergoing digital transformation.

Registration & Submissions

Registrations for the workshop are handled through ConfTool.

Timeline

Workshop registration deadline: Sunday, August 31, 2025

Organizing Bodies

Design Group of the German Forum for Service Research (DF²)
Special Interest Group for Services (SIG Services) of the Association for Information Systems (AIS)